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E-mail marketing is a very versatile form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience in formats which can range from simple text to HTML. Emails can be sent to specific individuals based on certain criteria and include customized information related to the individual or sent as a one-size-fits all type of mass mailing.
The varying ways email marketing can be use make it an invaluable tool for any organization, if used correctly. IMARCS has been providing the platform and expertise to its clients for nearly a decade and we help our clients make the most out of email marketing and our platform.